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    • Chancen der Stakeholder- und Markenkommunikation im Rahmen eines ganzheitlichen Marketing-Managements nutzen

    Hans-Peter Pohl

    Chapter from the book: Lesch W. & Schütt A. 2017. Gesundheitsforschung kommunizieren, Stakeholder Engagement gestalten: Grundlagen, Praxistipps und Trends.

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    Disciplines:

    Medicine 

    Keywords:

    fundraising  public involvement  open science  stakeholder communication communication 

    Chapter Metrics:

    How to cite this chapter
    Pohl, H. 2017. Chancen der Stakeholder- und Markenkommunikation im Rahmen eines ganzheitlichen Marketing-Managements nutzen. In: Lesch W. & Schütt A (eds.), Gesundheitsforschung kommunizieren, Stakeholder Engagement gestalten. Berlin: Medizinisch Wissenschaftliche Verlagsgesellschaft. DOI: https://doi.org/10.32745/9783954663637-1.1
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    Additional Information

    Published on Feb. 28, 2017

    DOI
    https://doi.org/10.32745/9783954663637-1.1